7 Branding Tips

Thinking about developing or evolving your brand?  Check out our guide to a successful branding process.

#1: Hire a Professional

It can be very tempting to look for a DIY or low-cost solution to branding, especially if you are a small business or nonprofit.  Trust us when we say this: It’s worth the investment.  A professional designer will provide you with logo variations for different occasions, font treatments, a color palette, and a Style Guide.  These elements are essential to developing a cohesive and recognizable brand that will stand the test of time.

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Rebranding Austin Corner Vet

As Corner Vet expanded in Austin, a dark cloud named Corner Vet in Houston also grew – as another business, with another owner and another way of providing care.  In order to remain true to our ethos, we decided to re-name and evolve from Corner Vet to not be associated with the other Texas clinics.

As concepts developed, Paz (meaning ‘peace’) became a much better fit for this practice.

Since emanating peaceful vibes is what this practice aims to share with both animal and human clientele, we adopted St. Francis as our patron Saint and symbol and coined ‘Peace to All’ as our new tagline.

Look for the new Paz signs on Cesar Chavez and South 1st in Austin, and take a moment to check out the incredible interiors as well. There is a beautiful painting by Mississippi artist Ginger Williams-Cook in the new S. 1st lobby, and there are are fine art prints throughout the building.

 

 

Erika Wennerstrom Sweet Unknown Screenprinted Tour Poster

Sweet Unknown

Erika Wennerstrom came by the studio in November and selected a piece of art as an inspiration for her solo tour poster.  The tour, Sweet Unknown, begins in December 2016 and will continue through early 2018.

The piece this poster was derived from can be viewed in Sarah Presson’s fine art portfolio, sarahpresson.com. It was part of a diptych titled ‘The Desert in Bloom’.

Screenprinting by Nakatomi Inc

Happenstance

We are getting ready to open our studio for East Austin Studio Tours over the next 2 weekends, November 12-13 and 19-20. Artwork by Sarah Presson, Nick Schnitzer and Jack Murphy will be displayed throughout the house. The property is 2 acres and we couldn’t help but arrange for a stellar party this year – En Route Production’s ‘Happenstance’ will be happening here on November 19th from 7-11pm.

The night will be ablaze with fire hoop dancers, yoga acrobatics, a live, looping violinist, spontaneous poetry, tarot card readings, tap dancing, bonfires roasting Dai Due hot dogs and s’mores, Live Oak Brewing beer, theatrical shenanigans, beautiful visual art, a DJ and dancing, and a bra burning protest. And it’s Free Fun in Austin! FREE! All are welcome! Viva Art!

https://www.facebook.com/events/213229542446898/

New York Retreat

Kirby and I just returned from a 9-day inner city retreat in New York.

We traveled north to Hudson and the Catskills, stopped at the Center of Sacred Mirrors along the way, visited Coney Island and caught up with friends from college.

Most people wouldn’t consider New York a retreat, but it can be… if you can slow down and simply observe the chaos.

Global Youth Peace Summit

This was our 4th year at the Global Youth Peace Summit, but my first as a counselor.

I spent the week alongside some of our world’s most incredible and encouraging youth. Throughout the week we developed strong relationships and respect for each other and our respective cultures.

Big thanks to the Amala Foundation for allowing us to be a part of something so powerful. I have so much love for this community!

Urban Roots’ Tour de Farm 2015

We have been teaming up with the folks at Urban Roots to evolve their brand and step up their even collateral. Misha illustrated a series of veggie icons that really helped amp up the color and tied everything together.

The event was beautiful. The food was ethereal. And the youth were empowered!!! It doesn’t get much better than that 🙂