Best New Look for an Old Play
Hamlet by Sarah Presson/Eye Like Design
Whether created by some talented amateur that a company’s lucky enough to have among its members, or by a longtime professional who’s generous enough to work a pro bono gig, the visual components promoting shows in this town are almost as important as the show itself. To wit: Sarah Presson’s stark, stunning design for Present Company’s performed-with-flashlights-in-the-dark production of Hamlet. While capturing the spirit of the Bard, Presson managed to avoid 400-plus years of visual cliches used to illustrate one of his most famous works. We suggest that no poster was so powerfully evocative in 2016.