Brand Research & Identity
Our team will begin developing your brand by taking a broad look at your services, current strategy, and target market. We’ll review your industry landscape to help fine-tune your goals regarding positioning, communication, and visual identity.
Brand Discovery & Development
We’ll kick off brand discovery by creating an online mood board to establish creative direction. This is a collaborative process for our designers and clients to share ideas, clarify aesthetic preferences, and begin to define the look and feel of the brand.
We will guide you step-by-step and offer plenty of visuals to consider. Once you settle on your favorite concepts, we will move into logo design.
Our designers will use the visual elements established on the mood board to build multiple logo concepts for review. Due to our in-depth discovery process, many clients select a final logo in the first round. However, 1-2 phases of revisions are built into our process, if needed.
Upon completion, we’ll provide a finalized logo package that includes various versions of the final logo in multiple file formats.
Typography & Color Palettes
Typography is an important part of the visual identity. Once your logo is finalized, our team will develop a complete font hierarchy solution. In addition, we’ll provide you with a custom color palette, including pantone information and hex codes.
Style Sheet & Branding Guides
For many clients, a Style Sheet meets their branding needs. The Style Sheet includes all branding elements laid out in one document, including primary logos, secondary logos (for limited space or single-color needs), file format information, typography, and the color palette reference.
For larger organizations, a customized Branding Guide provides a more robust solution. The guide offers clear and specific instruction to successfully implement the brand, including logo usage across all digital and print media, complete typography solutions, and color codes. A Branding Guide is particularly useful for larger teams, as it leaves less room for interpretation and creates consistency across all platforms.