Thinking about developing or evolving your brand? Check out our guide to a successful branding process.
#1: Hire a Professional
It can be very tempting to look for a DIY or low-cost solution to branding, especially if you are a small business or nonprofit. Trust us when we say this: It’s worth the investment. A professional designer will provide you with logo variations for different occasions, font treatments, a color palette, and a Style Guide. These elements are essential to developing a cohesive and recognizable brand that will stand the test of time.
