For the past 5+ years, we have been working closely with the Arrive team to develop a visual identity for their East Austin location. During an initial brand process, we developed a mood-board that inspired ELD founder, Sarah Presson, to develop a full series of collage pieces.
The team selected 3 pieces for each room and commissioned the ELD team to develop a design for the room dinettes, room keys and a ‘How to East Austin’ guidebook.
The Arrive team chose an arrowhead collage to be printed on the formica tables. With a skull centered in the design, the arrows surrounding were hand cut from various magazines and land satellite images.
The room keys carried by guests are mini art pieces with a text number for the hotel concierge service on the back side.
Our field guide is informational yet stylish with several custom illustrations and snippets of collage art. It provides hotel guests a pocket reference for exploring Austin’s East side with options for food, drink, and entertainment within walking distance and slightly beyond.
As Corner Vet expanded in Austin, a dark cloud named Corner Vet in Houston also grew – as another business, with another owner and another way of providing care. In order to remain true to our ethos, we decided to re-name and evolve from Corner Vet to not be associated with the other Texas clinics.
As concepts developed, Paz (meaning ‘peace’) became a much better fit for this practice.
Since emanating peaceful vibes is what this practice aims to share with both animal and human clientele, we adopted St. Francis as our patron Saint and symbol and coined ‘Peace to All’ as our new tagline.
Look for the new Paz signs on Cesar Chavez and South 1st in Austin, and take a moment to check out the incredible interiors as well. There is a beautiful painting by Mississippi artist Ginger Williams-Cook in the new S. 1st lobby, and there are are fine art prints throughout the building.
A couple weeks ago, I flew to Alabama to start working on the Museum of Wonder site with Butch Anthony. Jeff Moerchen, a photographer from the City of New York was also staying for the week to begin new series of work.
We cooked, slept and worked… even made time for a little graffiti.
The new Museum of Wonder site should be launched in the next couple of weeks- so check back soon!