For the past 5+ years, we have been working closely with the Arrive team to develop a visual identity for their East Austin location. During an initial brand process, we developed a mood-board that inspired ELD founder, Sarah Presson, to develop a full series of collage pieces.
The team selected 3 pieces for each room and commissioned the ELD team to develop a design for the room dinettes, room keys and a ‘How to East Austin’ guidebook.
The Arrive team chose an arrowhead collage to be printed on the formica tables. With a skull centered in the design, the arrows surrounding were hand cut from various magazines and land satellite images.
The room keys carried by guests are mini art pieces with a text number for the hotel concierge service on the back side.
Our field guide is informational yet stylish with several custom illustrations and snippets of collage art. It provides hotel guests a pocket reference for exploring Austin’s East side with options for food, drink, and entertainment within walking distance and slightly beyond.
Thinking about developing or evolving your brand? Check out our guide to a successful branding process.
#1: Hire a Professional
It can be very tempting to look for a DIY or low-cost solution to branding, especially if you are a small business or nonprofit. Trust us when we say this: It’s worth the investment. A professional designer will provide you with logo variations for different occasions, font treatments, a color palette, and a Style Guide. These elements are essential to developing a cohesive and recognizable brand that will stand the test of time.
As Corner Vet expanded in Austin, a dark cloud named Corner Vet in Houston also grew – as another business, with another owner and another way of providing care. In order to remain true to our ethos, we decided to re-name and evolve from Corner Vet to not be associated with the other Texas clinics.
As concepts developed, Paz (meaning ‘peace’) became a much better fit for this practice.
Since emanating peaceful vibes is what this practice aims to share with both animal and human clientele, we adopted St. Francis as our patron Saint and symbol and coined ‘Peace to All’ as our new tagline.
Look for the new Paz signs on Cesar Chavez and South 1st in Austin, and take a moment to check out the incredible interiors as well. There is a beautiful painting by Mississippi artist Ginger Williams-Cook in the new S. 1st lobby, and there are are fine art prints throughout the building.
Erika Wennerstrom came by the studio in November and selected a piece of art as an inspiration for her solo tour poster. The tour, Sweet Unknown, begins in December 2016 and will continue through early 2018.
The piece this poster was derived from can be viewed in Sarah Presson’s fine art portfolio, sarahpresson.com. It was part of a diptych titled ‘The Desert in Bloom’.