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Branding | Strategy

ELD was engaged to develop a unified brand identity for ATX TV and its annual gathering deemed ‘TV Camp for Grownups’. This Austin-based organization also celebrates television as a medium via forums, events and podcasts. Like a traditional film festival followed by Q&A’s, panels and events, the ATX TV Festival provides both the community and industry professionals an opportunity to celebrate television’s past, present and future.

Through a comprehensive brand strategy process, we uncovered and celebrated a serious obsession with television, how it brings people together, and how it can connect generations. As we moved into the visual identity, we established a bold visual through-line while differentiating each program with unique graphics and deliverables.