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Branding | Strategy

ELD was engaged to develop a unified brand identity for ATX TV and its annual gathering deemed ‘TV Camp for Grownups’. This Austin-based organization also celebrates television as a medium via forums, events and podcasts. Like a traditional film festival followed by Q&A’s, panels and events, the ATX TV Festival provides both the community and industry professionals an opportunity to celebrate television’s past, present and future.

Through a comprehensive brand strategy process, we uncovered and celebrated a serious obsession with television, how it brings people together, and how it can connect generations. As we moved into the visual identity, we established a bold visual through-line while differentiating each program with unique graphics and deliverables.



Branding and visual identity for ATX TV and ATX TV Festival
Favicon and brand mark for ATX TV
ATX TV Festival branding and logo design
Logo design and visual identity for ATX TV podcasts
Visual identity for ATX TV featuring new typography and color palette application, seen here in a festival schedule design mockup
Festival season graphic identifiers, annual logos for the ATX TV Festival
Color palette ombre design for ATX TV palette
Mockup of ATX TV Campfire and new branding elements