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Ballet Austin

Art | Branding | Nonprofit | Print | Strategy

We collaborated with the wonderful team at Ballet Austin to create their annual book for both the 2022/2023 & the 2020/2021 seasons. From strategy and messaging to art direction for photography, show branding, poster artwork and book design, the ELD team worked closely with the organization to develop goals, define unique qualities for each show and develop a seasonal look & feel.

Beginning with a strategy session to gather details to help us set the tone of the season, we used this process to inform the book’s creative direction, and shape language around the celebration of milestone events. Once the voice was established we began designing logotypes for each performance and developed poster artwork that incorporated photographic, collage and illustrative elements for a contemporary depiction of traditional productions.

Taking care to thoughtfully arrange the new company photography, show artwork, donor information and seating charts, we’ve created a cohesive and beautiful keepsake catalog for Ballet Austin members.