We collaborated with the wonderful team at Ballet Austin to create their annual season catalog for 2020/2021 including strategy, art direction for photography, show branding, poster artwork, book layout, and copy.
We began with a strategy session to gather details to help us set the tone of the season and inform the book’s creative direction, as well as shape language around the celebration of Stephen Mills’ 20th year as the company’s choreographer. Once the season’s voice was established we were able to move into designing individual logotypes for each coming performance as well as poster artwork that incorporated photographic, collage and illustrative elements for a contemporary depiction of traditional productions.
Taking care to thoughtfully arrange the new company photography, show artwork, donor information and seating charts, we created a cohesive and beautiful keepsake catalog for Ballet Austin members. Unfortunately, the spread of Covid-19 interrupted their schedule of events but we look forward to BA’s triumphant return in the coming year!