As Feathers’ owner, Emily Hoover, celebrated 15 years of business in Austin, she sought help to bring the store a renewed sense of presence and elevate the brand. Along with the new visual identity, we consulted with her to remodel the exterior and interior of the store.
After painting the facade pink, we engaged Sarah Blankenship to craft a quilted mural across the storefront and hired Evan Voyles of The Neon Jungle to hang a new neon sign. The facelift helps to catch eyes from South Congress, and the quilt provides a photo op to passers-by.
Enlivening the space with carefully curated fixtures and decor prepared us to stage inventory and direct a photoshoot with Scott David Gordon.
It’s been an absolute honor to rebrand one of our favorite local shops and position them amongst historic South Austin’s ever-changing and eclectic landscape!