I Live Here I Give Here
When I Live Here, I Give Here, a nonprofit organization committed to increasing charitable giving and volunteering in Austin, reached out to Eye Like Design, they were in need of a myriad of services in order to bring their new mission and vision to life. Of the utmost importance was distinguishing the parent brand, I Live Here I Give Here, from its most well-known event, Amplify Austin Day. Beyond that, ILHIGH needed to better position its annual programs, Amplify Austin and Giving Tuesday.
The scope was so vast it would take a team of agencies working in step with each other to pull it off. Eye Like Design leaned on its intra-industry relationships to bring together an all-star agency and creative roster, including marketing firm, Idea Peddler, and local illustrator, Brett Stiles.
Together with Idea Peddler, Eye Like Design created a marketing strategy that would set ILHIGH to reach its 2021 goals. The team then crafted creative designs, copy, and an evolution of the ILHIGH brand. When it was all said and done, ILHIGH came out of the engagement with an evolved brand (with its own unique voice), a tremendously successful Amplify Austin Day (with a jaw-dropping 12.6 million dollars raised), and a guide for how to approach charitable giving in the upcoming year amidst a world impacted by COVID.