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I Live Here I Give Here

Branding | Nonprofit | Print | Strategy

When I Live Here, I Give Here, a nonprofit organization committed to increasing charitable giving and volunteering in Austin, reached out to Eye Like Design, they were in need of a myriad of services in order to bring their new mission and vision to life. Of the utmost importance was distinguishing the parent brand, I Live Here I Give Here, from its most well-known event, Amplify Austin Day. Beyond that, ILHIGH needed to better position its annual programs, Amplify Austin and Giving Tuesday.

The scope was so vast it would take a team of agencies working in step with each other to pull it off. Eye Like Design leaned on its intra-industry relationships to bring together an all-star agency and creative roster, including marketing firm, Idea Peddler, and local illustrator, Brett Stiles.

Together with Idea Peddler, Eye Like Design created a marketing strategy that would set ILHIGH to reach its 2021 goals. The team then crafted creative designs, copy, and an evolution of the ILHIGH brand. When it was all said and done, ILHIGH came out of the engagement with an evolved brand (with its own unique voice), a tremendously successful Amplify Austin Day (with a jaw-dropping 12.6 million dollars raised), and a guide for how to approach charitable giving in the upcoming year amidst a world impacted by COVID.

This rebrand helped to improve the positioning of the parent brand 'I Live Here I Give Here', and developed the new Amplify Austin Day logotype.
Logo variations of the nonprofit organization and parent brand 'I Live Here I Give Here', and newly re-designed Amplify Austin Day logotype, for flexibilty in application
We developed new campaign designs for Amplify Austin Day advertisements and poster designs, including illustrations and new iconography for the organization.
Creative designs for I Live Here I Give Here's Giving Tuesday campaign, for use in poster and advertisements.
Amplify Austin Day impact statement design, sharing money raised for nonprofits of Central Texas
Custom branded illustrations for I Live Here I Give Here and its programming, creatively developed to reflect a culture of charitable giving in Central Texas
The I Live Here I Give Here logo atop a new brand shape
Branded Amplify Austin Day yard sign allowed community members to scan QR codes and give to the local nonprofit of their choice, designed with ease in mind.