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Pitchfork Pretty

Branding | Development | Print | Signage | Web Design

The Pitchfork Pretty team hired ELD to deliver a strong brand, collateral and signage for their new East Austin restaurant, which has a warm home-style setting and serves imaginative Hill Country Cuisine.

As we began branding in fall of 2016, we were inspired by the distinct A-Frame architecture, designed by Travis Greig and the warm, earthy interior plans by Studio A Group.  Just prior to opening, we brought Evan Voyles on board to fabricate a classic neon translation of our logo.

Photography by Laura Hajar.


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