Pitchfork Pretty Interior Photo Pitchfork Pretty
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Branding | Print | Signage

The Pitchfork Pretty team hired ELD to deliver a strong brand, collateral and signage for their new East Austin restaurant, which has a warm home-style setting and serves imaginative Hill Country Cuisine.

As we began branding in fall of 2016, we were inspired by the distinct A-Frame architecture, designed by Travis Greig and the warm, earthy interior plans by Studio A Group.  Just prior to opening, we brought Evan Voyles on board to fabricate a classic neon translation of our logo.

Photography by Laura Hajar.

 

Pitchfork Pretty Subway Tile Design
Pitchfork Pretty Color Palette

Sign built by:

THE NEON JUNGLE

Austin Restaurant Neon Sign
Austin Farm-to-Table Restaurant Service

  • “What really stands out to me about your work and the way you work is that it never feels like 'work'.”
    Katrina Hercules
  • “Ya’ll have a unique ability to look inside of your customers, allow them to feel comfortable and imagine them far and away beyond their own imagination.”
    Nicholas M. Vaughan DVM, MBA
    Paz Veterinary
  • “I can't tell you what an awesome, easy experience it has been[...]. We are extremely happy with the updated look! It will really increase our chances at getting national grants, giving us the chance to bring art and social emotional learning to more kids.”
    Kristina Thompson
    Creative Action
  • “They made the process approachable, fun, and kept it simple.”
    Annie Taylor
    Annie's Omnium
  • “…fine folks, doing fine work, contributing fine design to our community.”
    Annie Taylor
    Annie's Omnium

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