Branding | Strategy | Web Design
New client, Monica, had a business plan in place for a meal sharing platform that she knew could be a landscape-changer, but she needed guidance on getting the ball rolling and turning her concept into a must-use service.
We started with a research deep dive into comparable services and all relevant industries. With the research foundation behind us, we engaged in a comprehensive brand characteristic assessment to create a brand persona guide that would shape the brand identity, future marketing initiatives and copy for the web app and site. Once we built out the heart and ethos of the brand, we moved into ideating on a name for the venture. The name would need to be eye-catching, joyous, and unique. The final result was Plenty Lane – an idea that combines Monica’s vision of there being plenty to share amongst a neighborhood network.
The Plenty Lane team wanted a brand that was artistic, colorful, and fun and we delivered those wishes with a playful brand that looks equally snappy in print and on the web. We also designed a series of detailed custom illustrations and tagline graphics to breath life into the brand.