Best New Look for an Old Play
Hamlet by Eye Like Design
Whether created by some talented amateur that a company’s lucky enough to have among its members, or by a longtime professional who’s generous enough to work a pro bono gig, the visual components promoting shows in this town are almost as important as the show itself. Eye Like Design’s stark, stunning design for Present Company’s Hamlet. While capturing the spirit of the Bard, ELD managed to avoid 400-plus years of visual cliches used to illustrate one of his most famous works. We suggest that no poster was so powerfully evocative in 2016.
“The meaning of life is to find your gift. The purpose of life is to give it away.”
Pablo Picasso
“Life is too important to be taken seriously.”