SIMS Foundation
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Branding | Nonprofit | Print

Austin is a city of music. And with each song comes a story – stories of love, passion, joy and even bittersweetness. Heart of the City celebrates the music that has punctuated our lives and honors industry legends in front of and behind the microphone.

On stage, Austin’s finest musicians alongside top music tastemakers became storytellers and shared their seldom-heard stories and disclosed sordid confessions …all while providing a historic and unique experience for the audience.

Event production and guidance from Celeste Quesada at Craftbox Agency.


  • “What really stands out to me about your work and the way you work is that it never feels like 'work'.”
    Katrina Hercules
  • “[Their] flexibility in adjusting without displaying any hint of tension was fully appreciated.”
    Donald Genung
    Church of Conscious Harmony
  • “I am busy as shit, cause my website is so good. Today I got an order of 6 table bases from Argentina, y'all are fucking awesome.”
    Jack Sanders
    Design Build Adventure
  • “[They]'re always in authentic (yay buzzword!) form that doesn't change whether we're talking mockups or river swimming.”
    Katrina Hercules
  • “They made the process approachable, fun, and kept it simple.”
    Annie Taylor
    Annie's Omnium

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